Gamified Brand Experience

Mitsubishi Electric's Putting Challenge at The Installer Show

How Mitsubishi Electric is driving unprecedented engagement and lead capture with an innovative, gamified putting challenge.

400+

Players

100s

Prizes

1 of 5

Interactive Experiences

Summary

Mitsubishi Electric has turned its Installer Show stand into a must-visit destination with an interactive putting challenge. The "phygital" experience combines a physical putting green with a digital quiz. Installers answer questions about Ecodan heat pumps and air conditioning systems by putting into corresponding holes, creating a fun, competitive, and highly effective way to learn and engage.

Event: The Installer Show, NEC
Client: Mitsubishi Electric
Solution: Interactive Putting Game Challenge

Mitsubishi Electric Putting Game in action at The Installer Show

The Challenge

Mitsubishi Electric aimed to cut through the noise of a major trade show, needing to capture the attention of busy installers. The goal was to educate them on product benefits in a way that was fast, memorable, and encouraged high-quality data capture, moving beyond traditional brochures and sales pitches.

Creating a stand-out attraction in a busy exhibition hall

Engaging professional installers in a memorable and competitive way

Communicating key product benefits without traditional presentations

Maximising lead capture through a fun, gamified experience

Key Objectives

Attract

Draw crowds with a unique physical-digital ("phygital") game

Engage

Turn passive product learning into an active, competitive challenge

Capture

Generate high-quality leads via digital scorecard sign-ups

Educate

Reinforce key benefits of Ecodan and A/C systems

The Solution

The solution is a unique gamified experience. A custom-built putting green is the controller, while a touchscreen presents a series of multiple-choice questions. Players answer by putting their ball into the correct hole. Success is tracked in real-time on a large leaderboard, and every player receives a digital scorecard by email, creating a seamless lead capture mechanism.

Physical Putting Challenge

A custom putting green where players putt into holes to answer questions.

Digital Quiz & Scorecard

A touchscreen presents questions and delivers a personalised digital scorecard.

Live Leaderboard

A "Masters-style" board drives competition and repeat play on the stand.

Design & UX Features

Seamless link between physical putting and digital quiz interface
Vibrant, game-oriented UI with clear question prompts
Dynamic live leaderboard with animations for top scores

Personalised digital scorecards designed for email delivery
Robust "phygital" setup for high-footfall environments
Strong Mitsubishi Electric branding across all game elements

The Results

400+

Players

Continuous engagement since the show opened.

250+

Leads Generated

High conversion rate from players to qualified leads.

Avg. 3 Mins

Dwell Time Per Player

Players are deeply engaged in the competitive experience.

Immediate Impact

The Putting Challenge is having an immediate and powerful impact on the stand. It has become a central attraction, drawing significant crowds and creating a constant buzz. The gamified approach is proving highly effective at starting conversations, educating installers on key product features, and capturing valuable lead data in a friendly, non-intrusive way.